Since B2B projects are designed to garner lasting impressions, we recommend print media as a principal branding device since it is tactile, tangible and provides longer lasting impressions. Online exposure, on the other hand, contributes a sense of immediacy by delivering brief messages. In either case, we aggressively negotiate media rates to meet client's budgetary limitations while employing the most productive tools to achieve credible cost-effective results.

The choice is clear. Select task-specific online exposure to propel brief, truncated messages, positioned strategically to achieve solid responses. Then budget-permitting, integrate with print media exposure. Completely separate and apart are video/film projects, collateral material, trade show presentations and task-specific news items.